One of the ways it evaluates that criteria is to look at who wrote the content. Google gives greater weight to YMYL content it deems as trustworthy, credible, and accurate. Steps To Improve Your YMYL Content Make your content credible & include author name & bio Here are some things you can do to help ensure that your content meets Google’s standards. What this means is that it is critical for banks, credit unions, credit card companies and other finserv businesses and organizations to consider this update when creating content. If you have trouble financing any of these, especially insurance, then you should consider getting a few Insurance Quotes to make sure which plan you choose a plan you can afford. In fact, on page 9 of Google’s Search Quality Evaluator Guidelines, the document used by Search Quality evaluators, it specifically calls out financial information pages, defining them as webpages that provide advice or information about investments, taxes, retirement planning, home purchase, paying for college or buying health insurance. What does that mean for bank and credit union websites?įinancial services content falls under the YMYL umbrella. Content that does not demonstrate EAT is considered “low quality” and is being penalized by the search engine.

Google describes YMYL pages as those that feature content which “could potentially impact the future happiness, health, financial stability or safety of users.”Ī white paper by Google confirmed what many SEO experts had already suspected-that when a user makes a YMYL query, more weight in the search results is given to content that reflects expertise, authoritativeness, or trustworthiness (EAT). In an effort to protect its users from low-quality content, Google recently updated its quality standards for what it considers “Your Money or Your Life” (YMYL) pages. How Google’s Updated Standards May Affect Financial Services Content

Amazon your money or your life